Messe Frankfurt launches seven brand events in Central Asia

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Tashkent, 16 February 2024. Messe Frankfurt will extend its footprint in the Central
Asian market by establishing seven brand events in Tashkent, Uzbekistan. The
country’s strategic location as a crossroads of Europe and Asia positions it as a
promising trade gateway and transportation hub, facilitating the economic
development of neighbouring countries and access to the wider region. The
company’s stronger presence in the market will promote business opportunities
and foster the sustainable development of pillar industries, including cosmetics,
textiles and clothing, automotive, logistics and transportation.

Wolfgang Marzin, CEO of Messe Frankfurt Group, expressed his confidence in the
extension of the company’s Asia portfolio in the region: “As a global leader in the trade fair
industry, our strategic manoeuvre in Central Asia should be a key indicator of the potential
for greater economic globalisation. The region is a connecting point between Asia and
Europe, and lies within China’s Belt and Road, an initiative geared towards enhancing the
integration between economies. In this regard, countries like Uzbekistan play an important
role in linking the east and west; its robust consumer market, opening political and
business landscape, as well as geographical location, make it an attractive trading partner
and investment destination.”

Mr Stephan Buurma, Member of the Board of Management of Messe Frankfurt Group,
added: “Messe Frankfurt is an ideal partner for Uzbekistan to enhance its position in the
global arena as our sales network in 180 countries and regions will attract the attention of
companies across a number of industries. For example, Uzbekistan is rising as a hotspot
for textiles; while it is already one of the world’s largest exporters of cotton, there are also
opportunities to import and invest in the modernisation of the textiles and clothing industry.
Our market analysis also reveals a gap in trade fair activity for the automotive aftermarket
despite the industry being an important pillar in the country’s manufacturing sector.”

“Based on the business environment, Messe Frankfurt can lend its support with the
introduction of seven brand events covering the Consumer Goods, Mobility & Logistics,
and Textiles & Textile Technologies industry clusters. We will cooperate closely with our
trusted partner Business Media Central Asia (BMCA) on this business expansion. The
company is already an established organiser of Automechanika Astana and Futuroad
Expo Astana. With their local resources and our international network, we are in a strong
position to launch these events successfully into the market,” Mr Buurma continued.
The line-up of shows include:
Automechanika Tashkent; Futuroad Expo Tashkent; Scalex Tashkent:
23 – 25 October 2024
Heimtextil Uzbekistan; Texworld Tashkent; Apparel Sourcing Tashkent:
6 – 8 November 2024
Beautyworld Central Asia in Tashkent: 21 – 23 November 2024

Understanding Uzbekistan
Uzbekistan has a promising consumer market with significant potential. It is the largest in
Central Asia and is expected to increase due to population growth, rising incomes and the
modernisation of economic and industry sectors.

The nation has actively sought to diversify its economy in recent years, undertaking
reforms for greater entrepreneurial freedom and opening up to more international and
regional cooperation. The country already heavily exports precious metals, textiles and
agricultural produce. Notably, it imports machinery, equipment, means of transportation,
and vehicle components from foreign trading partners. Attracting overseas investment is
also apparent through incentives such as tax benefits, reduced import duties and
simplified procedures for overseas investors.

In addition, shifting global supply chains and trading patterns could also drive
opportunities in the region. The nation benefits from its geographical location owing to its
position between Asia and Europe, to which the Uzbek Government recognises the
prospects of investing in infrastructure, such as transportation and logistics, to create an
efficient transit hub. Against this backdrop, China acknowledges the importance of
developing routes along the Belt and Road while Europe has expressed a readiness to
support Uzbekistan’s efforts to diversify transport corridors.

For more information about participating at these seven brand events, please visit:

Automechanika Tashkent; Futuroad Expo Tashkent; Scalex Tashkent:

Heimtextil Uzbekistan; Texworld Tashkent; Apparel Sourcing Tashkent:

Beautyworld Central Asia, Tashkent:



General Info

Type of Event
Trade Fair

Contact Info